Stickers may seem like a silly thing to use in brand promotion. Stickers are more popular with teenagers who put them on their laptops and phones. So why use the design stickers in exclusive promotions? Simple. Teenagers grow up and become active consumers of various design stickers. Besides, it's a kind of viral word-of-mouth product or free service advertisement that most people below 35 years are susceptible to.
So, are you ready to use the design stickers? Below is a guide in designing stickers for your brand. Follow our free guide in designing stickers. Use stickers as an exclusive promotion tactic that you can provide as a special offer when establishing your brand.
1. Make the ideal simple
First, know that you can't put everything in your special offer in just one sticker. That much information needs a brochure. Stickers can be big or small and uncomplicated. People only need to read the bumper sticker for a few seconds. So make your design simple enough to enable them to do just that.
2. Play with different shapes
Circles and squares are highly popular choices when it comes to sticker designs. Either two works fine and make your brand business-looking and funky. Alternatively, go for non-orthodox forms to attract more attention, and it won't cost you much and will help your design. Non-orthodox shapes are helpful more when the brand colors are not that bright.
3. Less detail
Make the sticker stand out by including fewer details. More details only make it worse and make the sticker not stand out, which is the main purpose. So, leave behind those many details as they can further deteriorate your aspirations. The lesser the details, the more people will spot the details in a few seconds.
Remember, more detailed stickers are great for tattoo artists or bands, but not fit for business brands. A sticker with little details spreads the message clearly and works perfectly.
4. Match the brand colors with your sticker
Sticker designs should be fun and made of matching brand colors. Understand that not all your stickers can have the business brand on it. Therefore, they have to have some strong association, at least with the brand.
Tie key elements together with the stickers to be more successful. Make the sticker more appealing to your target audience and more reflective of your brand identity by using brand colors.
5. Make the sticker texts readable
The best sticker designs avoid texts altogether and express the business brand without any words. However, if you have decided to include words in the stickers, ensure the texts are super large. You can make the sticker a capitalized text to make it stand out and more readable.
6. Give your brand some space
It's normal to want your stickers to mention the brand, but from the perspective of the target audience, it defeats the purpose of your promotion intention. Putting the company logo on the phone case isn't funny for the customer. Therefore, compromise and let some stickers mention your brand name while a majority be general stickers that anyone wants to have.
For example, design a logo that is so unique and good that customers would want to get the sticker as a decoration on their phones or laptops.
7. Include contact information
It's good to give customers a way to contact you in the sticker. Make your sticker design fun and more appealing to the target audience. How do you do that? Consider the reason why you are making this investment or brand promotion.
For example, put a website address, QR code, or a social media handle as a way of contacting you. Put the information on design stickers that feature the product or brand. These stickers are perfect for free outdoor brand promotions.
8. Use CMYK
Change the color space to CMYK to print more correctly. Printing companies don't like printing RGB files, so save time by making the switch early.
9. Design the sticker in vector or big resolution
It's good to design stickers in high resolution to make any print format look awesome. If you need the images on printable materials like company van wrap, T-shirt, mugs, then create your designs in vector. It gives you zero problems when scaling the designs to make stickers look good on your special offer media.
10. Set the bleed
Bleed is that area around the sticker going beyond your trim edges and ensures the entire image is captured on the special offer sticker after being cut. If its improperly set, the manufacturer may cut off part of the image in the process. It's advisable to leave 1/8th bleed area if you are working in the US and 5mm for other countries. You can also talk to your manufacturer.
Bottomline
Regardless of whether you are designing the special offer sticker for your brand or professional purposes, you can use the 11 tips above to guide you. Work on your ideas and go for eye-catching design stickers as its crucial to your success and makes the print perfect. The goal is to make the stickers potent for exclusive promotion and a fun gift for your customers.
