Having a functional website is vital for any business. Nowadays, user friendly website builders and templates have negated the need to hire costly web designers.
However, before you design your own branding, you should seek knowledge on the basic concepts of web design. One of the most important concepts that you should pay attention to is the typeface.
Picking the correct typeface is a primary branding decision that can influence how your target market will perceive your brand. It can also determine whether anybody will be able to read the information on your online site. Therefore, you need to pick wisely.
Here's a guide on choosing the right typeface for your brand
Pick a Typeface That Reflects Your Brand
Many businesses do not put much thought into the typefaces they use in their written communications. Rather, they just utilize one of the fonts from their computer systems. It's difficult to maintain a unique image when you use a font that everyone else has.
It is wise to put some effort into the typefaces you select because they help with your brand identity. Each typeface exudes its own unique personality and style. The following are some types of typefaces and their personalities.
1. Sans Serif faces: They expresses clean economical lines. The thin san serifs such as Gotham Thin and Helvetica Neue Thin exude modernism and style. Additionally, bold san serifs, like Monstserrat Bold or Helvetica Bold have a modern sense, but are usually more casual and robust
2. Serif faces: They are traditional and dependable, and many view them as easier to read in comparison to sans-serifs. That's because the serifs make every letter distinct and help with horizontal visual tracking while reading. As a result, they are excellent for body copy and lengthy writing
3. Slab Serif faces: Good examples include Clarendon and Eyptienne, and they bring a sense of confidence, style and strength
4. Script faces: The curves, loops and twist of the scripts portray a sophisticated, romantic and elegant appearance. Bickham Script and Lavanderia are some examples of script faces
It's worth mentioning that for logo typefaces, you should never type them out and use them as they are. When you work with an expert web designer, he or she might start with an existing font. And then proceed to incorporating or removing certain details to attain a unique look. The aim is to have a logo that's a distinctive representation of your business. It shouldn't be easy to duplicate.
Is It Necessary To Use Multiple Typefaces For All Your Written Communications?
After selecting a logo typeface that depicts your brand's personality and mood, you will want to choose two more typefaces. The extra fonts will be used whenever necessary in all your written communications. Buy the appropriate licenses, so that you can install the typefaces on your business computers. That way, everyone in your organization can use them in the layout of your site and promotional materials.
You ought to have one typeface for your titles and web components such as site navigation and buttons. Also, you'll need a second typeface for the body text and any long-form writing.
The font you pick for titles should appear good in relation to your design label. It should maintain the theme and add strength to your brand's personality.
Moreover, the body copy typeface should pair perfectly with your title font, but ensure it is easy to read.
Creating Font Pairs That Match
All forms of written communications including magazine spreads and online sites benefit from properly chosen font pairs. In terms of font pairing, the options are countless. And although art and science are essential for creating eye-catchy topography, selecting a font combination mostly requires intuition.
Some combos excel because of contrast whereas others function because of similar looks.
Here are some examples of simple font pairings you can try for your design label:
- Sans Serif Headline Paired With Serif Body Text: It's a popular combination that is not only functional, but also stylish. The sans-serif offers modernism while serif is easy to read
- Sans Serif Title with Serif Body Copy: The serif body copy makes dense details and long-format writing simpler to read, and the sans-serif offers a clean modern appearance
- Serif Headline combined with Sans Serif Body Text: It's an excellent pairing for both online and print media because it showcases confidence and a contemporary appeal
Conclusion
The typeface you choose for your design label can make or break your brand image. If you want to be unique, avoid trending or the most popular fonts. Hopefully, from this article you can now confidently choose some typefaces on your own or discuss with a designer.
